Visual Identity, Photography Direction, Webdesign for Tyler McGillivary
Tyler Mc Gillivary is a New York based fashion and textile designer who focuses her work on bold patterns and unexpected shapes. For the launch of her new collection we rebranded the whole visual identity of Tyler around the concept of optical illusions. From the logo, the animated monogram, the website and the photo art direction of the collection we worked on conveying both the boldness and quirkiness which are the essence of her brand.
→ Visual Identity, Photography Direction, Webdesign
Photography Direction for AnneLise Michelson.
Annelise Michelson is a sculptural and empowering jewelry brand. To present her bold jewelry line we developed the photography direction of the collection. We teamed up with photographer Gregoire Alexandre to build images allowing her strong pieces to contrast with organic, water-made shapes.
→ Photography Direction