Crown Affair x DS&DURGA

For their collaboration with DS&DURGA, Crown affair contacted us to create videos to present their “I DON’T KNOW WHAT” hair conditioner.
The goal was to create 3 short clips that strike the balance between the playful and the psychedelic.

A brief we greeted with greeted with curiosity and motion design - and we took those skills to space.
We drew inspiration from vintage sci-fi for healthy dose of galactic charm.

In the world we created, bottles spinning and cream drops defy gravity, and orbit lines form the signature Crown Affair mark.