Diptyque

CHRISTMAS CAMPAIGN 2023

For Christmas 2023 we worked with Diptyque to design a limited edition, centered on the theme of the flame, the central element of the brand without which it could not exist. In our creative process, we incorporated a poetic and evocative definition of the word 'Flame' from Diderot and d'Alembert's Encyclopédie. This unique source gave us a rich and profound perspective, adding a historical and literary dimension to the packaging. By merging this timeless definition with our contemporary interpretation, we crafted designs that capture both the timeless spirit of the flame and its symbolic meaning in a modern context. This collection resonates with the festive warmth of Christmas while celebrating the emotional essence of light that Diptyque holds dear.

Creative Direction & packagings by Leslie David Studio
Photography campaign by Margaux Buisson