ESPRIT’s new dolphin mascot ‘Joy’ in 2 & 3D
Founded in California in the late ’60s, ESPRIT was the world’s first lifestyle brand. ESPRIT is famous for its colorful clothes, eponymous logo, and pioneering set designs by the Memphis group. Leslie David Studio designed ESPRIT’s new dolphin mascot, Joy. We also developed all the assets for its launch campaign: 3D visuals, 3D motions, patterns, and branded objects.