Calipo

BRAND IDENTITY FOR SUNNY PORTUGUESE HOTEL
CALIPO

Just under two hours away from Lisbon, Calipo is an ecosystem of nature, wellness, and creativity. The goal was to create a brand universe that translates the eclectic charm of this sustainable agritourism destination. We crafted an identity that felt true to Calipo’s soul : Impeccably natural with a taste for the esoteric. Calipo lives around the clock, and the logotype expresses it from start to finish, with a moon inspired C and a sun-resembling O. A continuous cycle of care and creativity, accompanied by a balance of soft and vibrant hues and contemporary typefaces.