Le Rub

LE DAILY RUB

Le Rub asked us to create a memorable communication experience through a physical object. So we decided to make a loud yet sophisticated announcement. We conceptualised, designed and wrote their very own newspaper ‘Le Daily Rub’. An object as democratic as it is luxurious, just like their mineral sunscreen.

All brands deserve their tailored storytelling, but few get to put in the creative hats on to do so. We were all hands on deck to create this light yet meaningful read with a strong look and quality content. From interviews, articles, product pieces, all the way to games and illustrations, Le Daily Rub mixes commercial and editorial for a result as smooth as their products.

Photography campaign by Raf Maes & Margaux Buisson