Rebranding of the historical cosmetic brand

Payot, a French cosmetic brand with over 100 years of history, reached out to us to update their visual identity. We gave their logo a fresh look and created a new brand symbol inspired by their iconic jars. Working together with their team, we reorganized their product collections with clear differentiations using duo colors. For color inspiration, we looked to Hilma af Klint's chromatic research to create optimistic and natural shades.

Photography by Arnaud Lebrazidec, video by Bérénice Rapegno