Sowvital is a brand redefining plant care through a 3-step routine composed of organic-based, vegan, and environmentally friendly products.

We've collaborated closely with Sowvital to curate a captivating series of portraits and interviews with "Avant Gardeners" in the comfort of their homes. Our aim is to cultivate a vibrant community of plant enthusiasts, spanning from close friends and family to complete strangers. We delve into their personal worlds, uncovering their profound connections with their plants, exploring their nurturing techniques, and discovering the unique significance these plants hold in their lives.

The concept of "Avant Gardeners" is not just a passing trend but a timeless concept that will remain an integral part of the brand's journey, continuously enriching the plant-loving community.

Photography by Louisa Ben & Clara Mary Joy
Content creation, casting and production by Leslie David Studio