Brand's Visual Identity, Photography Direction, and Web design
Tyler Mc Gillivary is a fashion and textile designer from New York known for her bold designs and unexpected shapes. We helped her launch her latest collection by rebranding her entire visual identity with the theme of optical illusions. This included creating a new logo, animated monogram, website, and photo art direction for the collection. Our aim was to capture the essence of her brand, which is both bold and quirky.