AHLEM

How to build brand character

For Ahlem’s Origins collection, we crafted a character studies series.
Inspired by the brand’s taste for human individuality, we decided to literally give the Origins collection its own characters.

An idea we brought to life over a series of still life drawings, commissioning illustrator Julie Jonquet-Caunes.
We paired the glasses with everyday objects to give each character a unique and endearing narrative. Our way to celebrate the little habits and oddities that make human singularity.

Art direction by Leslie David Studio
Illustrations by Julie Jonquet-Caunes