Ahlem

Ahlem city logotypes

For Ahlem’s retail spaces, we created a collection of bespoke logotypes, each tied to a specific city and giving every location its own mark. Combining a custom emblem with a clean typographic block, the system draws from the language of archival stamps and informational cartouches. Designed first for the eyewear cases, these marks extend across the brand’s communication, giving each location its own signature while remaining part of a cohesive family.