Ahlem SS26

For Ahlem’s SS26 campaign, we made a film. The “Audition” is not your usual brand campaign or expected fashion film. It is, quite literally a film about an audition. In the film, 4 actors take part in a casting call, auditioning for a film we’ll never quite seize. We crafted this concept and brought it to life with director Bo Platt.

The notion of characters is very central to Ahlem’s eponymous brand, and her taste for cinema is discreetly infused across her work. So we took this subtle layer and gave it front row, stage lights, and camera action. From writing the script to designing the lookbook, every attitude, casting note, subtitle was an exciting creation to make “The Audition” whole.

Directed by Bo Platt
Photography by Naj Jamai
DoP Oliver Ford

Cast:
Margaux Lenot
Sophie Strobele
Takayuki Suzuki
Leo Vazzoler