Racyne

Racyne is a French perfume brand on a sensorial mission. Grounded in nature and anchored in reality, Racyne, a play on root 'racine' in French, carries its name well. To craft the identity, we wanted to convey an organic feel across minimal, soft, delicate yet confident. From the bottle design to the packaging, Racyne's universe comes to life over shapes and textures that ressembles its surroundings. A subtle yet noticeable softness, where the identity mirrors the scents' ability to comfort rather than transport.

Creative direction & packagings by Leslie David Studio
Photography campaign by Margaux Buisson & assets from the brand