Ahlem FW26

Love looks good on a pedestal. For AHLEM FW26, we wanted a closer look. “Echoes of Love” is a celebration of the parts of love that rarely get shown. The small gestures of everyday life together. The tenderness, but also the tension. The routine, the awkwardness, even the occasional conflict. Everything that passes between two people who know each other intimately. Not a traditional love story. Our kind of love story. From casting to Art direction, still life to poetry, right through to the lookbook, each element became another way of looking at the same relationship. Because love has many parts. And so does a campaign.

Photography: Naj Jamai
Video: Bo Platt
Still life photography: Margaux Buisson
Styling: Victoria Elleouet, Yumna Mirza
HMU: Alice Hosdey, Eduardo Bravo
Cast: Eugénie Derouand, Philip Lach de Bère